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The customer has always been at the heart of every business. A satisfied customer goes a long way in not only providing repeat business but also in generating new leads through word of mouth. With the advent of technology, managing customer relationships and interactions has never been easier. Customer Relationship Management (CRM) helps businesses in streamlining their customer interactions and improving overall customer experience. However, the implementation of a CRM system is not a silver bullet that guarantees success. There are several critical mistakes that businesses make while implementing their CRM systems, resulting in ineffective management of customer relationships.
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