An interactive video is a new form of video that many top brands are using to engage consumers. While new, this media has already proven to be very effective; 70% of marketers say interactive video engages audiences “well” or “very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes.
An interactive video gives the viewer the ability to interact with the video content itself through a variety of tools. Users can click, drag, scroll, hover, gesture, and complete other digital actions to interact with the video’s content, similar to the way they’d interact with web content.
But what is interactive video? If you’ve heard of this new form of video media but don’t know exactly what it is or how you can use it, we’ve put together this explainer video to help you understand it.
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